Cooperation in partnership
We collaborate long term with our partners - the organic farmers, organic processors, organic associations and retailers. We have been partners with many of them from the very beginning. We believe in cooperation, not confrontation. We practise job-sharing as it makes sense for our business.
In 2012 we launched a survey of all our manufacturing partners on all aspects of sustainability. We enquired, for example, about energy and water consumption, employee working conditions, packaging and raw materials procurement. 86% of our manufacturing partners took part. Many manufacturers told us that the survey motivated them to do even more in the field of sustainability. The survey told us that many of our partners were already taking specific measures, such as using clean energy.
We know that what really produces our food is the soil, plants and animals. The organic farmer creates conditions for them that result in healthy and productive soil, plants and animals. Our manufacturing partners transform these products into good food. Alnatura's quality experts ensure that we offer sensible Alnatura products. Retail employees are well trained, so they can provide our most important partners, our customers, with expert information. We act on behalf of our customers, who we want to inspire and whose continued confidence makes our business possible. This is why we maintain an in-depth dialogue with our customers, at customer evenings in our branches, for example, through social media, or in written correspondence. Our business is based on respect and fair dialogue.